The new age ads and some logic issues

For the consumer-centric industry advertisements are a lifeline, without them maybe many products would have gone unnoticed probably but then again for a crank like me, finding flaws comes inherently that even these don’t go unnoticed. An evening in front of the TV for 45 minutes and this is a minuscule observation in the advertisements.

Everyuth face wash: Nargis Fakhri is shown taking a stroll out in the sun with the setting of a make believe coastal settlement. She clicks for herself a Polaroid and finds a huge coat of dirt almost blackening her.

Sadly for her (or the ad agency) I have seen women being out in the sun for hours (even I have my stretches) but this didn't happen. Rather I remember visiting a industrial furnace where I almost had this scenario though. So either the town is polluted or the director barked up the wrong tree.

Honda Amaze: Their ad of a family getting lost on the way is good and personally I love Honda cars, the problem however lies in the fact that such a feature packed car doesn't have a GPS device? Word of advice: wait till another car maker comes up with a similar engine, and they will prey on this fact.

Old Spice: Yes Old Spice has been there for a very long time and survived successfully, but tell me what has the fragrance of a product got to do with the presenter’s riding the horse backwards?? Still trying to make sense of it.

Deodorants: This is a very big world so some sub categories in place

        Cobra Deo: Emraan Hashmi is escorted by some beautiful ladies who are rather interested in a catwalk than securing the prisoner. Suddenly he takes off to apply deo on his shirt!! Holy moly! but I remember deo cans writing specifically not to apply the spray on clothes.

        Axe Deo: Ladies going ‘bum chika waaw waaw’. Has that something to do with the deos? And none of their ads feature Indians. So either, these ladies not from India are either crazy or sheer dumb? Still trying to figure out.

Suitcase: Gone are the days of the trunk, it’s the time of polymer suitcases and now with wheels. Yes they are light but tell me how is a lighter suitcase going to help if you stuff a trunk-load into it? With difference of just grams between them, this is absurd.

Tang: The ad shows kids in Anna-Kejriwal style putting up their demands before their mothers, fine, they are learning non violence and tantrum behavior is going away. The shocker comes when a mother reveals to her other counterparts that the new Tang has fruit in it. So do I now believe that the older Tang did not have fruits?? Shouldn’t I sue the management now??

Samsung Galaxy Note II: This bloke goes out for lunch and brings in a Samsung Galaxy Note, good thing. The trouble starts when he says he paid zero’ for it and then says it also has a “zero’ EMI and blah blah. But sir, if you paid zero for something why will you pay EMI’s for?? Beats me, either the product is free or it is not.

Horlicks: The grand old supplement has been around more than we have lived and the other day came up with a horrifying ad. They did some research, the result of which proved Horlicks to be beneficial, in which they had divided a group of 569 children into groups of half. I am still doing the math of dividing the group into half.

That’s all for today, will see through more of these ads and yes post your ad observations too.